Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.

Benefits

• Fuller, thicker, bouncier hair
• 24-hour style retention*
• Provides long-lasting humidity protection*
• Instantly adds shine
• Rich lather gently yet thoroughly cleanses hair
• Adds instant, lightweight body
• *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system

Key Ingredients

• Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
• Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
• Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
• SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

Apply to wet hair. Lather. Rinse Well.